![]() ![]() The NFL imposes strict limits on the number of ads sportsbooks can purchase during the games - six, including one per quarter and one during pregame and halftime. You know something’s serious when an exec in charge of growth feels the need to slow growth down. “I remember I was actually in London four years ago watching golf in the gym, and in a four-ad pod it was either 100% or 75% that were sports betting ads, because they could afford to out-pay every other ad company,” the National Football League’s chief strategy and growth officer Christopher Halpin told me in a Zoom call from the U.K. Executives are well aware of the potential for oversaturation and backlash as legal gambling spreads throughout the nation after the Supreme Court’s 2018 decision allowing states to legalize betting on games. ![]() sports leagues and the major media companies want to avoid that scenario.
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